P.E.C.E.V.
P.E.C.E.V.
P.E.C.E.V.
A Diagnostic Framework For
Messaging-Market Alignment
A Diagnostic Framework For
Messaging-Market Alignment
A Diagnostic Framework For
Messaging-Market Alignment
The majority of 7-8 figure brands that come to me have a messaging problem they can't see.
Your story doesn't mirror how your market thinks, identifies, and buys.
P.E.C.E.V. is the diagnostic framework I use to find the misalignments and fix them.
The majority of 7-8 figure brands that come to me have a messaging problem they can't see.
Your story doesn't mirror how your market thinks, identifies, and buys.
P.E.C.E.V. is the diagnostic framework I use to find the misalignments and fix them.
The majority of 7-8 figure brands that come to me have a messaging problem they can't see.
Your story doesn't mirror how your market thinks, identifies, and buys.
P.E.C.E.V. is the diagnostic framework I use to find the misalignments and fix them.
Why Smart Founders
Still Struggle With
Messaging
Why Smart Founders
Still Struggle With
Messaging
Why Smart Founders
Still Struggle With
Messaging
You're not struggling because you lack
creativity or budget.
You're not struggling because
you lack creativity or budget.
You're not struggling because you lack creativity or budget.
Your messaging is misaligned with market psychology at one
(or more) critical layers. When the story you're telling
doesn't match how your market actually thinks,
everything downstream breaks:
Your messaging is misaligned with market psychology at one (or more) critical layers. When the story you're telling doesn't match how your market actually thinks, everything downstream breaks:
Your messaging is misaligned with market psychology at one (or more) critical layers. When the story you're telling doesn't match how your market actually thinks, everything downstream breaks:
❌
Ads get
attention but
don't convert
❌
Ads get
attention but
don't convert
Ads get attention but don't convert
❌
❌
Funnels
bleed money
at every step
❌
Funnels
bleed money
at every step
Funnels bleed money at every step
❌
❌
Creatives
works once,
then dies
❌
Creatives
works once,
then dies
Creatives works once, then dies
❌
❌
Wins feel
random and
unrepeatable
❌
Wins feel
random and
unrepeatable
Wins feel random and unrepeatable
❌
❌
Teams guess
instead of
executing the
strategy
❌
Teams guess
instead of
executing the
strategy
Teams guess instead of executing
the strategy
❌
You're optimizing tactics without diagnosing the root cause of the misalignment.
You're optimizing tactics without diagnosing
the root cause of the misalignment.
You're optimizing tactics without
diagnosing the root cause
of the misalignment.
What is P.E.C.E.V.?
What is P.E.C.E.V.?
A Five-Layer Diagnostic Framework
A Five-Layer Diagnostic Framework
A Five-Layer Diagnostic Framework
P.E.C.E.V. is a diagnostic tool that breaks down your messaging and how to realign it with market psychology.
P.E.C.E.V. is a diagnostic tool that breaks down your messaging and how to realign it with market psychology.
P.E.C.E.V. is a diagnostic tool that breaks down your messaging and how to realign it with market psychology.
It stands for:
It stands for:
It stands for:
P → Primary Desire
P → Primary Desire
P → Primary Desire
Does your market recognize what they want, need, or are missing?
Does your market recognize what they want, need, or are missing?
Does your market recognize what they want, need, or are missing?
E → Existing Beliefs
E → Existing Beliefs
E → Existing Beliefs
What do they already believe about the desire and available solutions?
What do they already believe about the desire and available solutions?
What do they already believe about the desire and available solutions?
C → Category Positioning
C → Category Positioning
C → Category Positioning
Can they grasp your product/service, and where you fit in their existing mental map?
Can they grasp your product/service, and where you fit in their existing mental map?
Can they grasp your product/service, and where you fit in their existing mental map?
E → Emotional Drivers
E → Emotional Drivers
E → Emotional Drivers
What emotions are actually driving their decision to buy (or not buy)?
What emotions are actually driving their decision to buy (or not buy)?
What emotions are actually driving their decision to buy (or not buy)?
V → Value Perception
V → Value Perception
V → Value Perception
How do they perceive value, and does your offer match that perception?
How do they perceive value, and does your offer match that perception?
How do they perceive value, and does your offer match that perception?
Each layer builds on the last. If any layer is misaligned, your messaging breaks, no matter how good your "creative" or media buying is.
Each layer builds on the last. If any layer is misaligned, your messaging breaks, no matter how good your "creative" or media buying is.
Each layer builds on the last. If any layer is misaligned, your messaging breaks, no matter how good your "creative" or media buying is.
P.E.C.E.V. reveals the misalignment.
In 60 minutes, see yours, and what to fix first.
P.E.C.E.V. reveals the misalignment.
In 60 minutes, see yours, and what to fix first.
P.E.C.E.V. reveals the misalignment. In 60 minutes, see yours, and what to fix first.
Stop wasting spend. Start scaling with clarity.
This isn’t for everyone.
But if you’re tired of fog and ready to build with clarity…
Stop wasting spend. Start scaling with clarity.
This isn’t for everyone.
But if you’re tired of fog and ready to build with clarity…
Stop wasting spend.
Start scaling with clarity.
This isn’t for everyone.
But if you’re tired of fog and ready to build with clarity…