P.E.C.E.V.
P.E.C.E.V.
P.E.C.E.V.
A Diagnostic Framework For
Messaging-Market Alignment
A Diagnostic Framework For
Messaging-Market Alignment
A Diagnostic Framework For
Messaging-Market Alignment
Most DTC brands that hit the $30K-$50K/month plateau have a full-funnel messaging problem they can’t see.
Your messaging doesn't mirror how your market forms belief, experiences value, and decides to buy again.
P.E.C.E.V. is the diagnostic framework I use to quickly identify where acquisition stops compounding, and what to fix first.
Most DTC brands that hit the $30K-$50K/month plateau have a full-funnel messaging problem they can’t see.
Your messaging doesn't mirror how your market forms belief, experiences value, and decides to buy again.
P.E.C.E.V. is the diagnostic framework I use to quickly identify where acquisition stops compounding, and what to fix first.
Most DTC brands that hit the $30K-$50K/month plateau have a full-funnel messaging problem they can’t see.
Your messaging doesn't mirror how your market forms belief, experiences value, and decides to buy again.
P.E.C.E.V. is the diagnostic framework I use to quickly identify where acquisition stops compounding, and what to fix first.
Why Smart Founders
Still Struggle With
Messaging
Why Smart Founders
Still Struggle With
Messaging
Why Smart Founders
Still Struggle With
Messaging
You’re not stuck because you lack creativity or effort.
You're not struggling because
you lack creativity or budget.
You're not struggling because you lack creativity or budget.
Your messaging is misaligned with market psychology at one
(or more) critical layers. When what you're saying
doesn't match how your buyers actually thinks,
everything downstream breaks:
Your messaging is misaligned with market psychology at one (or more) critical layers. When the story you're telling doesn't match how your market actually thinks, everything downstream breaks:
Your messaging is misaligned with market psychology at one (or more) critical layers. When the story you're telling doesn't match how your market actually thinks, everything downstream breaks:
❌
Ads get
attention but
don't convert
❌
Ads get
attention but
don't convert
Ads get attention but don't convert
❌
❌
Funnels
bleed money
at every step
❌
Funnels
bleed money
at every step
Funnels bleed money at every step
❌
❌
Creatives
works once,
then stops
compounding
❌
Creatives
works once,
then stops
compounding
Creatives works once, then dies
❌
❌
Wins feel
random
instead of
repeatable
❌
Wins feel
random
instead of
repeatable
Wins feel random and unrepeatable
❌
❌
Teams guess
instead of
executing the
strategy
❌
Teams guess
instead of
executing the
strategy
Teams guess instead of executing
the strategy
❌
You're optimizing tactics without diagnosing the root cause of the misalignment.
You're optimizing tactics without diagnosing
the root cause of the misalignment.
You're optimizing tactics without
diagnosing the root cause
of the misalignment.
What is P.E.C.E.V.?
What is P.E.C.E.V.?
A Five-Layer Messaging Diagnostic
A Five-Layer Messaging Diagnostic
A Five-Layer Messaging Diagnostic
P.E.C.E.V. is a diagnostic tool that breaks down your messaging and how to realign it with market psychology.
P.E.C.E.V. is a diagnostic tool that breaks down your messaging and how to realign it with market psychology.
P.E.C.E.V. is a diagnostic tool that breaks down your messaging and how to realign it with market psychology.
It stands for:
It stands for:
It stands for:
P → Primary Desire
P → Primary Desire
P → Primary Desire
Does your market recognize what they want, need, or are missing?
Does your market recognize what they want, need, or are missing?
Does your market recognize what they want, need, or are missing?
E → Existing Beliefs
E → Existing Beliefs
E → Existing Beliefs
What do they already believe about the desire and available solutions?
What do they already believe about the desire and available solutions?
What do they already believe about the desire and available solutions?
C → Category Positioning
C → Category Positioning
C → Category Positioning
Can they grasp your product/service, and where you fit in their existing mental map?
Can they grasp your product/service, and where you fit in their existing mental map?
Can they grasp your product/service, and where you fit in their existing mental map?
E → Emotional Drivers
E → Emotional Drivers
E → Emotional Drivers
What emotions are actually driving their decision to buy (or not buy)?
What emotions are actually driving their decision to buy (or not buy)?
What emotions are actually driving their decision to buy (or not buy)?
V → Value Perception
V → Value Perception
V → Value Perception
How do they perceive value, and does your offer match that perception?
How do they perceive value, and does your offer match that perception?
How do they perceive value, and does your offer match that perception?
Each layer builds on the last. If any layer is misaligned, acquisition stops compounding, no matter how good your "creative" or media buying is.
Each layer builds on the last. If any layer is misaligned, acquisition stops compounding, no matter how good your "creative" or media buying is.
Each layer builds on the last. If any layer is misaligned, acquisition stops compounding, no matter how good your "creative" or media buying is.
Stop wasting spend.
Start scaling with clarity.
This isn’t for everyone.
But if growth feels harder than it should and you’re not sure why…
Stop wasting spend.
Start scaling with clarity.
This isn’t for everyone.
But if growth feels harder than it should and you’re not sure why…
Stop wasting spend.
Start scaling
with clarity.
This isn’t for everyone.
But if growth feels harder than it should and you’re not sure why…